Site - the Society of Incentive & Travel Executives


1973 - 2013 - Celebrating 40 years forward!

Founded in 1973, Site - the Society of Incentive and Travel Executives is the only international, not-for-profit, professional association devoted to the pursuit of excellence in incentives, a multi-billion dollar global industry. Site Germany was founded in May 1990 in Munich. Site Germany celebrated its 20th anniversary on 26th May 2010 at IMEX in Frankfurt am Main.
Site provides international conferences, educational seminars, networking programmes and information services to those who design, develop, promote, sell, administer, and operate motivational programmes as an incentive to increase productivity in business. Currently Site has over 2,200 members in 90 countries, with 29 local and regional chapters. 
Site members represent corporate executives, incentive companies, destination management companies, travel & event planners, official tourist organizations, marketing & public relations consultants, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitor attractions.


Mission Statement
The Society of Incentive & Travel Executives (Site) is a worldwide organization of business professionals dedicated to the recognition and development of motivational and performance improvement strategies of which travel is a key component. It recognizes global cultural differences and practices in developing these strategies, and serves as a prime networking and educational opportunity for its members.
Core Purpose
The Core Purpose of The Society of Incentive & Travel Executives is to foster networking and professional development among individuals and business entities involved in the use of motivation, incentives, and travel rewards.
Definition of Incentive Travel
Incentive travel is a global management tool that uses an exceptional travel experience to motivate and/or recognize participants for increased levels of performance in support of organizational goals.


Site's strategic vision, promise and identity are built on three core brand pillars: Global Connections, Motivational Experiences and Business Results. These brand pillars are the focus of all Site communications and business planning. This fresh brand identity provides the framework for programmes and services that are valuable and meaningful to all Site members. 

Further information: